Unlock the Full Power of Google Analytics.
We help businesses migrate to GA4, implement Google Tag Manager, and turn raw data into actionable insights that drive growth. From initial audit to full deployment, our analytics consultants ensure every click, conversion and customer journey is measured with precision.
Our Analytics Services
Comprehensive Google Analytics and Tag Manager consultancy to help you understand your users, optimise conversions and make data-driven decisions.
GA4 Setup & Migration
Complete GA4 property setup, Universal Analytics migration, custom dimensions, audiences, and conversion tracking. We ensure zero data loss during transition and configure your property for maximum insight from day one.
- check_circle Full GA4 property configuration
- check_circle Universal Analytics data migration
- check_circle Custom dimensions & audiences
- check_circle Conversion & goal tracking setup
Seamless Migration
We run parallel tracking during migration to validate data accuracy before fully transitioning to GA4, ensuring your historical benchmarks remain intact.
Google Tag Manager
Container setup, custom triggers, variables, data layer implementation. Server-side tagging for enhanced privacy and improved data accuracy.
- check_circle Container architecture & setup
- check_circle Custom triggers & variables
- check_circle Data layer implementation
- check_circle Server-side tagging
Custom Event Tracking
Track user interactions, form submissions, video engagement, scroll depth, file downloads and e-commerce transactions with precision.
- check_circle User interaction tracking
- check_circle Enhanced e-commerce events
- check_circle Video & scroll tracking
- check_circle Form & download events
Conversion Optimisation
Goal setup, funnel analysis, attribution modelling, A/B test tracking and conversion rate improvement. We identify where users drop off and implement strategies to maximise your return on investment.
Goal Setup
Define and track meaningful conversion goals
Funnel Analysis
Identify drop-off points in user journeys
Attribution
Multi-touch attribution modelling
A/B Testing
Experiment tracking and analysis
What We Track
Every meaningful user interaction, captured and analysed to give you a complete picture of how visitors engage with your digital presence.
Page Views & Sessions
User Engagement
Form Submissions
E-commerce Transactions
Video Plays
Scroll Depth
Click Events
Custom Interactions
Our Process
A proven four-step approach to analytics implementation that delivers measurable results from day one.
Analytics Audit
We review your current analytics setup, identify tracking gaps, data quality issues, and missed opportunities for insight.
1–3 DaysStrategy & Planning
We define your KPIs, build a measurement framework, and create a detailed implementation plan tailored to your business goals.
3–5 DaysImplementation
GA4 property setup, GTM container configuration, data layer deployment, event tracking and thorough QA testing.
5–20 DaysTraining & Handover
Comprehensive team training, detailed documentation, custom dashboards and ongoing support to ensure long-term success.
Ongoing SupportIntegration Partners
We work with the full Google Marketing Platform ecosystem to deliver end-to-end analytics and marketing intelligence.
Frequently Asked Questions
Common questions about our Google Analytics and Tag Manager consultancy services.
Google Analytics 4 (GA4) is Google's latest analytics platform, replacing Universal Analytics. GA4 uses an event-based data model that provides deeper insights into user behaviour across websites and apps. Migration is essential because Universal Analytics has stopped processing data, and GA4 offers superior cross-platform tracking, machine learning insights, and privacy-centric measurement designed for a cookieless future.
A typical GA4 migration takes between 2 to 6 weeks depending on the complexity of your existing setup, the number of custom events, and integration requirements. Simple websites can be migrated in as little as one week, while enterprise e-commerce platforms with complex data layers may require up to 8 weeks. We run parallel tracking throughout to validate data accuracy before fully transitioning.
Yes, we provide comprehensive Google Tag Manager training tailored to your team's skill level. Our training covers container setup, tag creation, trigger configuration, variable management, data layer implementation, debugging techniques, and best practices for tag governance. Sessions can be delivered remotely or on-site in Ireland.
Absolutely. We specialise in server-side Google Tag Manager implementations using Google Cloud Platform. Server-side tagging improves data accuracy, enhances page performance by reducing client-side JavaScript, extends cookie lifetimes, and gives you greater control over data sent to third-party vendors — which is essential for improved GDPR compliance and data sovereignty.
We implement consent management platforms, configure Google Consent Mode v2, set up cookieless tracking where appropriate, anonymise IP addresses, configure data retention policies, and ensure all analytics implementations comply with GDPR and ePrivacy regulations. We also help with Data Protection Impact Assessments for analytics and can advise on data processing agreements with Google.
We build custom dashboards in Looker Studio (formerly Google Data Studio), connecting data from GA4, Google Ads, Search Console, BigQuery and other sources. Dashboards are tailored to your KPIs and can include real-time performance monitoring, acquisition analysis, conversion funnels, e-commerce reporting, and executive summaries. All dashboards are interactive and can be shared across your organisation.
Ready to Make Data-Driven Decisions?
Book a free analytics audit and discover how GA4 and Google Tag Manager can transform your business insights.